This Dumb Decision Still Haunts Me 12 Years Later

From Joe
June 17, 2026
Introduction

Dear Reader,

Today, I want to do something a little different.

Instead of talking about Treasury yields, the debt crisis, or whatever insanity is happening in the markets today…

I want to tell you about the DUMBEST financial decision I ever made…

Because strangely enough…

That decision – though extremely unwise at the time – helped set me on the path to becoming a multimillionaire.

Here’s what happened.

When I went to college, I had a full-ride scholarship.

My tuition was covered. I did not need student loans.

But I took them anyway.

In fact, I took out the maximum amount I possibly could…

Just because I wanted more spending money.

Oh, and I also had a job during college, so it wasn’t like I had no cash coming in.

That’s right…

I basically took on 100% unnecessary, non-dischargeable debt – purely to inflate my lifestyle spending.

So it shouldn’t surprise you that, by the time I graduated…

I had absolutely nothing in my bank account – AND a mountain of debt with my name on it.

So when my wife and I got married right after college, we started our marriage in a deep hole…

A hole that I had dug.

I Knew We Had to Get Out…

That’s when I discovered Dave Ramsey.

We started following the baby steps…

Dave Ramsey's Baby Steps: 1) Save for an emergency fund 2) Pay off all debt except house 3) Save 306 months of expenses 4) Invest 15% of income in retirement 5) Save for children's college fund 6) Pay off your home early 7) Build wealth and give
Dave Ramsey's 7 Baby Steps

And we moved into a $650-per-month (all in) apartment in a really rough part of town.

It was cheap – even for back then…

And believe me, it was cheap for a reason.

A lot of people around us did not understand it.

Our family and friends would say things like:

“Why don’t you just spend a couple hundred dollars more and move somewhere nicer?”

“You’ll be safer.”

“You’ll be closer to us.”

Honestly, they were not wrong.

The apartment was not great. The area was not great.

But we had made a decision.

Every extra dollar was going toward debt.

So when people invited us out to dinner, we said no.

When family wanted us to come on a trip, we said no.

When friends told us to relax and live a little, we said no.

Now, I don’t blame them – not then, and not now.

They weren’t trying to pressure us into bad decisions.

They cared about us.

They wanted us to enjoy life.

But at that point, “living a little” was exactly what had put me in debt in the first place.

A little more spending here. A little more comfort there.

A few decisions that felt small at the time.

Then one day you look up and realize those small decisions have compounded into a life you don’t actually want.

So we cut everything.

We lived on less than $2,000 per month in total expenses.

Rent, food, gas, everything.

We didn’t even have home internet – we hotspotted from our phones.

It wasn’t fun…

And yes, it was a little extreme…

But Being “Extreme” Was a Small Price to Pay for FREEDOM

In under a year, we paid off the debt.

I can still remember the feeling – it was amazing.

Of course, getting out of debt did not make us rich – far from it.

It just made us not poor.

But the real value of that journey wasn’t really about the dollar change in our net worth.

It was about the skills, habits, and capabilities we learned along the way.

The skill of tactfully saying no.

The habit of delaying gratification.

The capability to make decisions based on our long-term goals.

That was the bedrock of our future financial success.

When my wife got pregnant and wanted to stay home, that decision was easy.

We already knew how to live on one income.

When we started having extra money in the budget, it was easy to invest it.

And when our income grew, we did not immediately upgrade everything around us.

We put the difference into assets that could produce more in the future.

Financial Success Rarely Comes From One Big Heroic Decision

More often than not, it is the result of a pattern of good decisions compounded over time.

And that’s how the same people who once thought we were being too “extreme”...

Are now wondering how we got so far ahead.

It pains me to see this…

But 12 years later, a lot of the people who told us to “live a little” are still trapped living paycheck to paycheck.

Some are even in more debt than they were back then.

And by the grace of God, along with a lot of work, sacrifice, and opportunity, my wife and I are now multimillionaires.

If I wanted to, I could retire today.

I won’t, because I don’t really believe in retirement as a concept.

But the financial freedom I now have has given me the ability to do work I actually love and believe in.

I love educating people about how our financial system actually works.

I believe that when people understand money, markets, and the incentives driving the system…

They become much harder to manipulate.

They stop falling for the slogans.

They stop waiting for politicians to save them.

And they start making better decisions for themselves and their families.

That is What Money is Supposed to Do

It is not supposed to become your god.

It is not supposed to become your identity.

It is a tool – a resource.

Used well, it gives you the ability to provide for your family, give more generously, serve more effectively, and spend your life on work that actually means something.

But to use money well, you first have to learn a skill most people never develop:

The ability to act against the crowd.

Not contrarian for the sake of being contrarian.

That’s just being annoying.

I mean the discipline to say:

“Everybody around me thinks this is normal… but is it actually getting me to where I want to go?”

That was the question we had to ask when people told us to “live a little.”

And years later, it became the same question I started asking in markets.

Because markets are full of people doing the financial version of “live a little.”

They chase what feels good.

They buy when everybody else is excited.

They wait for confirmation so long that the opportunity is already gone by the time they feel comfortable.

And then they wonder why they keep getting ordinary results.

The best trades I’ve made never felt obvious at the start.

They felt uncomfortable.

Sometimes they looked stupid – at least to people who were only looking at the surface.

But that’s where the opportunity was.

Because the crowd’s perception was pricing in one story…

While the reality underneath was pointing somewhere else.

Those perception-reality gaps are what I look for.

It’s how I found some of the best trades of my career…

How I tripled my trading account last year.

And how I’ve pocketed gains like 1,068% in 13 days…729% in under two months...and even 1,793% in just 11 days.

Right now, I’m seeing more of these gaps show up across the market.

From our accelerating debt crisis…

To concerns about the AI bubble…

Not to mention sudden spikes in geopolitical instability…

I see a chaotic market full of distorted perceptions…

Which, to me, is a market full of opportunity.

That’s why tomorrow Thursday, June 18th at 7:00 PM Eastern…

I’m hosting a LIVE event where I’ll show you the strategy I use to leverage chaotic events to accelerate my overall portfolio returns (I've personally used it to achieve an exceptional 36.4% compound annual growth rate every year for the last 5 years).

Chart showing Joe's 36.4% annual return over 5 years vs. S&P 500

I’ll walk you through the step-by-step framework I use to identify situations where the crowd sees one thing – but the setup underneath points somewhere else.

And I’ll explain exactly how you can start implementing that same framework in today’s market.

If you want ordinary results, you can keep thinking like everyone else.

But if you want a shot at extraordinary results, you have to learn how to see what most people miss.

That is what I’ll show you tomorrow night.

If you haven’t already, make sure you click here to register now…

Because the link to join the event will ONLY be sent to those registered.

Conclusion

See you tomorrow evening.

Joe Brown

Heresy Financial

Letters From a Heretic

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I really enjoyed this course. Joe has a special skill at teaching. He is very concise which I appreciated. The only thing I was an experienced investor at was real estate so I am a complete newbie to all the other assets he touches on in this course. I feel much more confident now about investing in the stock market, his explanation of options and hedging was really insightful as well.

Nikki

I loved this course. It was knowledgable and gave me a new perspective on capital management. The portfolio you put together made so much sense to me, and it's kind of surprising that it's not more widespread. I really liked how you broke down mainstream portfolios and explained the pros and cons of each. It helped me get a better sense of the investment landscape and made me feel more confident

Kyle