Dear Reader,
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Two weeks ago, the world’s political and financial elite gathered in Davos.
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There were private jets, five-star hotels in the Alps, chauffeurs, convoys, and security details…
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All so they could tell the rest of the world to consume less.
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The stated theme was "A Spirit of Dialogue”...
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And as per usual, there were numerous panels on things like sustainability, equity, climate action, and global resilience.
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Watching the entire charade unfold, I couldn’t help but think about Animal Farm.
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In case you haven’t read the book (or it’s just been a while), here’s a quick rundown.
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The pigs convince the animals to band together to overthrow the farmer in the name of equality.
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They abolish private property.Â
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They promise fairness, shared prosperity, and justice.
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But the work gets harder. The rations get smaller.Â
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The pigs say things are improving – but everyone feels the truth in their bones.Â
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And someone always has to decide who gets what.
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That someone becomes the pigs.
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The pigs take more. They change the rules.
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They reward themselves for all the "hard work" they're doing on everyone else’s behalf.
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By the end, the animals look from pig to man and back again – and can no longer tell which is which.
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Davos – Animal Farm with Room Service
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Despite all the talks about sustainability, equity, and climate action – here is the reality of Davos.
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157 private jets landed in the first 48 hours alone. The most common was the $78 million Gulfstream G650.
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Meanwhile, Greenpeace clocked 709 private flights during the week – almost one jet for every four attendees.
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Most of them could've been replaced with train rides under six hours.
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Hotels cost $3,000+ per night.
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Delegations booked out entire chalets for $30,000 a week. Some attendees even brought their own chefs.
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And that’s just the conspicuous consumption at the surface.
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There’s also a seedy underbelly that lays bare their rank hypocrisy.
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Demand for sex workers surged by over 4,000%.
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One client spent $114,000 to keep five women on standby for four days.
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Another reportedly paid an escort just to sit in sweatpants and listen to him rehearse a speech in his $5,000/night suite.
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And we haven’t even talked about how many Davos attendees were caught in the latest release of the Epstein files.
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Meanwhile, inside Davos’ Congress Center…
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A panel warned that misinformation posed a bigger global threat than climate change.Â
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One session openly debated how tech platforms should “moderate harmful content” – while still “balancing” freedom of expression.
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European Commission President Ursula von der Leyen even promoted a new digital services law to control what platforms “promote and propagate.”
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And Gita Gopinath, former IMF official and Harvard economist, warned:
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“We might be at the beginning of a once-in-a-century breakdown of the global order.”
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In other words – the system that gave these people power, access, and insulation is starting to fracture.
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And their proposed response? To increase control.
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Free speech was framed as a governance risk.Â
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Markets were framed as unpredictable and unjust.
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And that’s because…
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What Davos Really Fears Isn’t Inequality – It’s the Loss of Top-Down Control
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Free markets work from the bottom up – billions of people making independent decisions.
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They can’t be controlled from the top-down. Most of the time, they can’t even be predicted.
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That’s why technocrats fear them.
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And that’s why at Davos, the narrative was clear:
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Markets must be guided. Speech must be managed. Outcomes must be coordinated.
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All by the people already in charge.
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Funnily enough, there’s a new movie remake of Animal Farm…
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Only this time, instead of being a critique against Soviet totalitarianism – the “enemy” is now capitalism instead.
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It’s ironic – but it’s all part of the same narrative.
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The pigs say they’re working for the good of the “common folk”...
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And they need to do that by deciding who gets what.
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But as it’s been proven time and time again…
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When we have people at the top deciding who eats – those people always somehow end up eating first.
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So don’t believe what they tell you.
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Because while the pigs never starve…
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The animals always do.
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Until next time.
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-Joe Brown
Heresy Financial
Letters From a Heretic
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